Go behind the scenes with Sherwin-Williams Director of Color Marketing, Jackie Jordan, for an all-access look at the inspiration and influences behind our 2016 Colormix™ Color Forecast. And see how it all comes together. Explore the 2016 Sherwin-Williams color forecast at swcolormix.com.

Video Transcription:

Colormix 2016, to me, is a pursuit, and I think we can even describe it as a passionate pursuit, and it's the pursuit of wellness and healthiness.

It’s the pursuit of authenticity, it's the pursuit of happiness, and the pursuit of things that maybe are not even known yet.

This year we decided to take a different approach in telling our stories and we decided to use models, not only to represent the color palette through the makeup and the backgrounds that we're using, but also to create that mood to let us know exactly what it is that we're going to be looking forward to hearing about in Colormix this year.

Pura Vida is about health and wellness and well-being and balance.

Our model for Pura Vida, we wanted somebody that just had this really beautiful, serene, simple face.

When you look at her, you feel relaxed.

Más Amor Por Favor is the sensibility that we want to do good.

We want to give back to our communities and it's about the pursuit of happiness as well.

Our model for Más Amor Por Favor, we wanted somebody that was youthful, that was fun, that was energetic.

We wanted to style her in a way that made you smile.

So Nouveau Narrative is new storytelling.

We are taking our cues from history, but we're telling the story in a new way, with a new voice.

We decided to take our model and style her in a very edgy way because this isn't old, this is new.

The colors of Trajectory are deep and rich.

It's about looking through the lens of augmented realities.

The model for the Trajectory story is very futuristic, very space-age, lots of metallic, something that you look at that you're like, you're not quite sure what you're looking at.

She might even look a little alien, but she certainly portrays that direction that we're heading because it is the unknown.

The process, and creating the color forecast is something that's ongoing.

We are constantly researching and saving things in our little folders.

We look at all of the reports back.

We look at art and theater and pop culture, the economy, we look at literature, music.

All of those things actually play an important role in that developmental process.

So this year, I'm not sure that there was really a big idea, but I think there was an evolution, as there always is with color trends, and what I loved about this year is that we continue to go down the path of wellness and health and well-being.

I think those are the things that we continue to explore because they are resonating so much with us now.

We are still seeking that balance in our lives, we're still seeking authenticity and our products, we're still seeking that craftsmanship.

And we're also pursuing happiness and I think that's a really amazing and great thing.