The PRO's Social Media Guide is an instructional guide created for Painting Contractors to help grow their business using social media. This 2-part series provides instruction on: how to get set up social media, the power behind social media to offer business awareness, customer service options, and creating ads for promotion.

Guía instructiva creada para ayudar a los contratistas de pintura a usar las redes sociales para crecer su negocio. Esta serie de dos partes brinda instrucciones sobre: el poder detrás de las redes sociales, cómo configurarlas, crear anuncios promocionales y mucho más.

As more millennials purchase homes and look to hire professional painting contractors, digital word of mouth is becoming even more vital. An outdated, half-hearted or nonexistent online presence can cost valuable business, but with so many available platforms and the increasingly competitive online landscape, getting started can be daunting.

Having a strong presence on traditional social media pages is an important indicator of the legitimacy of your business. Here is an overview of the most effective ways to use each major platform.

Even the smallest operations need a credible online presence where current customers can interact and potential customers can learn.

Taking ownership of a business presence on social media platforms is only the first step in maintaining a positive digital reputation. Here are the basics on how to deepen your impact and expand your reach.