Hollywood Sign Receives Historic Makeover

The Hollywood Sign's most extensive refurbishment in nearly 35 years involved products designed to help the Sign retain its crisp white finish, especially against the elements. Painters applied Sherwin-Williams Pro Industrial™ Pro-Cryl^® Universal Acrylic Primer -- a product specially designed for surfaces where rust and corrosion resistance is critical - followed two coats of Emerald Exterior Acrylic Latex Paint in Sherwin-Williams High Reflective White (SW 7757). Emerald Exterior Paint offers extreme resistance to blistering, peeling, chalking, fading, mold, mildew and dirt pickup.

Video Transcription:

The Hollywood sign has undergone its most extensive restoration effort in nearly 35 years.

The sign remains its iconic white now more vibrant than ever thanks to Sherwin-Williams and the Hollywood sign trust.

This year in 2012, I was noticing a lot of major chunks of paint falling off I didn't understand why.

So we turned to Sherwin-Williams to bring out their experts and help me understand it.

With the three layers of paint, it was the bottom layer that was the culprit.

The letters themselves are 45 feet tall and there are about 35 feet wide and so just like you would wash windows on a skyscraper in New York they had to hang scaffolding and slowly work their way down 45 feet vertical drop of each letter one by one.

Well you know, for 146 years Sherwin-Williams has been protecting and beautifying most of America's icons.

You know we just introduced our new Emerald product line and this product is best-in-class.

About 255 gallons of exterior paint was used on this sign and we're very confident that this will make this sign last for years to come.

With the refurbishing effort now complete, it's show business as usual at the Hollywood sign, one of Tinseltown's biggest stars.