Best Practices

The way customers choose a contractor is changing. Whether they need work done for their home or business, people rely not only on the recommendations of colleagues and neighbors, but on internet searches and the digital endorsement of strangers. Even the smallest operations need a credible online presence where current customers can interact and potential customers can learn.

• Provide quality content – From professional-quality photos to helpful instructional videos, good content helps establish the caliber of your work and expertise in your field.

• Make your brand easily distinguishable –Your brand is your reputation. Focus on what makes your business unique and optimize content to attract the ideal customer.

• Update your website – Social media pages should direct customers to your website. An outdated website could give the impression that you are no longer in business.

• Build relationships – Increase your presence by becoming involved in online communities. Interact with other profiles with actions like retweeting, sharing, liking and answering questions on their pages.

• Clearly display contact information – People often search for contact information on social media platforms. Make sure your business is easily accessible to your audience and that your hours and contact information are up to date and accurate.

• Respond quickly – Social media users expect a prompt response, so be sure to stay on top of your interactions. Regularly answer questions, thank positive reviewers and respond to negative comments.