The Best Way to Build Your Painting Business

What is the No. 1 thing you can do to build a truly viable painting business? We asked pro painting contractor Annie Newton, COO of 4 Seasons Color in Walla Walla, Washington.

Watch more videos like these in the Sherwin-Williams Pro On the Go video interview series

Video Transcription:

Mike Starling, Editor, PPC Magazine:

What is the No. 1 thing you can do to build a truly viable painting business? We asked pro painting contractor Annie Newton.

Annie Newton, COO, 4 Seasons Color:

Don’t regard yourself as a painter first, regard yourself as a business person. Design for yourself the business that you want to sell someday, not the job you want to have.

Mike Starling:

This approach will help you not only grow your company and your profitability, but can help you define your own personal goals.

Annie Newton:

As the business grows, so can your technical knowledge. So can your business acumen come with you. And so you have phenomenal opportunities but you might be surprised about a few things. You might find that you thought you were building a business, but you fell in love with coaching and developing others.

One of my loves is to build and create and develop, always with the end goal of: This makes us scalable. We share this knowledge. It gives other people opportunity. If we can define what our process is, then we can define what winning is. If we can define what winning is, then we can offer careers instead of jobs. That’s something I want to go work for every day.